21st Century Management Skills free essay sample

Being an effective chief in the 21st century takes numerous abilities that can be put into three classes: Management Style, Communication, and Employee Relations. Truly, supervisors have for the most part fallen into the Theory X type director, which means they pushed for creation at any expense to the worker. The director would expect that the vast majority despise work and maintain a strategic distance from it at whatever point conceivable. Individuals reacted to discipline and negative support, and furthermore that representatives needed to be coordinated and didn't need the obligation of settling on their own choices. The 21st century chief will be much the inverse, considering the to be as the main resource. They consider the to be as being driven and grasping obligation, while being faithful to the organization because of a positive prize framework. Directors will remain back considering self-heading, and representative innovativeness and creative mind to be taken advantage of. Next, openness is of the utmost importance for the achievement of any association. We will compose a custom article test on 21st Century Management Skills or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page One significant aptitude for a supervisor is being multicultural, as well as multilingual †having the option to communicate in another dialect, and to comprehend and adjust to contrasting social signals. This takes into account a differing workplace with less culture stun and improved human relations. Data will stream similarly here and there the association; workers will be kept educated about the Key Operating Indicators of the organization, for example, Internal PPM Scrap, Efficiency, On Time Delivery, and so forth. Taking into consideration a visual portrayal of how the association is getting along, and causing the workers to feel progressively associated; thus expanding profitability, diminishing piece, pushing for quality and on time conveyance †while having the option to follow enhancements. At long last, associations have changed their point of view toward client relations, by making their workers their inner clients. Workers will be utilized as aides for consistent improvement of procedures and arrangements all through the association. This will permit the worker to shape unwaveringness and responsibility, realizing they have a state in how things work. Administrators will be group pioneers and mentors to new representatives, which means everybody is helping every other person; permitting workers to grasp change. Representatives with this new responsibility will be bound to be advanced from inside with an abundance of organization data and information, helping them to restore the cycle and become better administrators themselves.

Eli Lilly and Company: Innovation in Diabetes Care Essay

Eli Lilly and Company has accomplishment in produce and sells insulin in the United States in 1923 and in 1995 Eli Lilly has overwhelmed the world insulin advertise with another organization. Be that as it may, Eli Lilly has pass up on some of its’ opportunity in diabetes care when it attempting to sell its’ item to the world. What turned out badly with Eli Lilly during that time? Here are barely any focuses. Most importantly, Lilly has making a decent attempt to improve their item. Be that as it may, as the case makes reference to when Lilly’s â€Å"Match† item come out, it become an adversary wares to Lilly’s own old item. With regards to item life cycle, it genuine that organization needs to put out new item before the old item become less income yet in this circumstance for Eli Lilly is extraordinary. In view of the market rate it hold in US diabetes care advertise is around 80% and the new item will hurt the income the old item produce. So Eli Lilly really chose not to put it on to the market. It was anything but a cunning thought of deciding to considering its’ income rather than client need. What's more, with regards to asking the client what they need. Eli Lilly asked an inappropriate client. Rather than asking the individuals who are really utilizing diabetes care item, Eli Lilly went into specialist. What the specialist needs is absolutely inverse from what the patient need, the specialist need the client come to them normally in light of the fact that that’s the way that specialist procure cash from. Be that as it may, patient or clients need to have the option to control it without anyone else. When Eli Lilly focused on wrong client it inevitably hurt its’ income. Nova is thinking about the primary contender for Eli Lilly. Be that as it may, both two organizations set up comparative item into showcase. They attempt to put out the most up to date item so as to pull in more clients and increase more benefit from it. Be that as it may, does the client truly need those most current items. It turns into the inquiry between should the item be shoppers request direction or innovation execution direction. For this situation, the appropriate response would presumably customers request direction. Despite the fact that two organizations put out great item however the client used to the item they as of now have. What's more, the client are touchy to the cost since those items are utilizing just hardly any occasions and should be change constantly. Despite the fact that there are a few sections that Eli Lilly flop on it yet it make a decent attempt to comprehend what their client truly need. Eli Lilly discovered that client would ready to utilize their new item on the off chance that they did some change to it, for example, progressively simple for clients to utilizing new item or utilizing other innovation rather than need to infuse. Also, increasingly significant is that Eli Lilly discovered that the vast majority of their clients don’t have enough of data about diabetes care. So Eli Lilly set up a Controlled Diabetes Services program (CDS) which instructing individuals and building a network of patients the estimation of their insulin treatment. I think Eli Lilly settled on a decent choice about setting up CDS which can in a roundabout way comprehend what their clients require and permit more individuals have greater chance to become acquainted with their item and utilize their item. Concentrating on know their client and instructing their client will tell an ever increasing number of individuals their new item and structure a propensity for utilizing their new item. On the off chance that CDS effectively, at that point Eli Lilly new item, for example, Match and Insulin pens will have less issue when it deals available. Rather than keep on rival comparable item available, Eli Lilly should search for new chances. Eli Lilly ought to approach their clients what their incentive for the item, how they use it to discover the requirement for client. Additionally Eli Lilly need to ensure their present market. In pharmaceutical industry, when you lost a client, it will be more diligently to understand that client back. At the point when clients change to other medication, it will take client effort to become acclimated to the new medication and once client used to the new medication. They will increase regal to it due to changing expense and inconveniences it may happen. Indeed, even Eli Lilly have pass up on certain chances in diabetes care advertise however its’ attempting to utilizing the assets and new item to recover their bit of leeway to the diabetes care showcase for instance the CDS program will pick up income, new client and open new market for it. Yet, adjacent to CDS program, it would need to set up more items. Also, I do feel that contrast with innovation execution direction, Eli Lilly ought to go with purchasers request direction. Since of the innovation execution direction serious is solid and it couldn't acquire more benefit from it. By changing to customers request direction will give it more pick and openings.

Undercover Angel Follow Your Angel in Disguise

Krangle, Jodi. A Muse’s Interview with Songwriter, Alan O’Day. The Muse’s Muse, n.d. There is not at all like learning the realities about a specific gem from the creator, and the given source offers the joy in plentiful sum. In the meeting, O’Day addresses various inquiries concerning the two his life and wellsprings of motivation; quickly referencing Undercover Angel, the craftsman clarifies what remains behind the song.Advertising We will compose a specially commented on list of sources test on Undercover Angel: Follow Your Angel in Disguise explicitly for you for just $16.05 $11/page Learn More O’Day, Alan. Alan O’Day. Ideal world Artists, n.d. When in doubt, life stories are composed log after the author’s passing and by the least concerned individuals; fortunately, this isn't the situation with the source referenced previously. Composed by Alan himself, the life story of the craftsman doubtlessly doesn't cover the whole life trac k, yet addresses various curious perspectives that would have certainly slipped the consideration of a commonplace memoir author. O’Day, Alan. Individual Thoughts Pics. Alan O’Day, n.d. Sharing his recollections, thoughts, and two or three family pictures, the creator permits the crowd to see behind his stage picture and comprehend the manner in which he makes tunes. In spite of the fact that keep â€Å"Undercover Angel† separate from the edge and concentrating rather on the procedure of melodies creation, â€Å"Personal Thoughts Pics† makes it conceivable to look into the world ay lives in and see what causes him to make. Seida, Linda. Alan O’Day. Life story. All Music, 2012. An increasingly point by point depiction of Day’s life, the history composed by Seida assists with investigating the life of the craftsman and comprehend what occasions could have driven him to composing â€Å"Undercover Angel† just as plunge further into the si gnificance the tune is intended to pass on. It is significant that Seida, in contrast to the remainder of the creators, centers around such angle as the connections of O’Day and the account organization. Leaving the family and individual life gives aside, Seida offers what is extremely basic for assessing O’Day’s work, i.e., the truthful data. Covert Angel †Alan O’Day. Top One Hit Wonders, 2010. The last, however certainly to the least, this short story is vital to the given paper, since it reveals the insight into the melody itself. In contrast to the remainder of the sources, which portray for the most part the writer, leaving perusers to think about what caused him to compose the melody and what its setting is, the given source depicts Undercover Angel in subtleties, which assists with investigating the tune. Works Cited Krangle, Jodi.  A Muse’s Interview with Songwriter, Alan O’Day. The Muse’s Muse, n.d., http://www.muses muse.com/int-alanoday.html. O’Day, Alan. Alan O’Day. Ideal world Artists, n.d., https://utopiaartists.com/.Advertising Looking for commented on list of sources on workmanship and plan? We should check whether we can support you! Get your first paper with 15% OFF Learn More O’Day, Alan. Individual Thoughts Pics. Alan O’Day, n.d., http://www.alanoday.com/. Seida, Linda. Alan O’Day. Life story. All Music, 2012, https://www.allmusic.com/craftsman/alan-oday-mn0000508449. Covert Angel †Alan O’Day. Top One Hit Wonders, 2010. Web. This commented on book index on Undercover Angel: Follow Your Angel in Disguise was composed and put together by client Joslyn Carver to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

Philosophy of Education Essay Example | Topics and Well Written Essays - 1000 words - 1

Theory of Education - Essay Example Understanding understudies permit the instructor to know their capacity and powerlessness that will empower him address their requirements compelling. The definition that best fits instruction is Plato’s point of view. Plato sees instruction as procedure of getting the detainee out of the cavern and engaging his with the aptitude that will empower him go for individual detainee left in the cavern. This view delineates the idea in all perspective demonstrate what it should top off in an individual and the significance of the changed individual to the general public and the nation on the loose. Eric’s correlation off instruction with esteem additionally draws my consideration (John, 1693). As per him, training like worth and blameless character can't be acknowledged by rebuffing or prize since when the prize won't be guaranteed the understudy won't perform. This paper covers my hypothesis of training, instructional method, social and political part of instruction. In the wake of experiencing such intricate and itemized involvement with Plato’s illustration and different issues, Aristotle’s Virtue Ethics and philosopher’s discharge, I presently accept training is past the word reference definition I knew. I see an understudy as well of lava with the capacity of emit yet deficient with regards to a trigger to actuate the emission. In my understanding, I consider training to as a trigger that can instigate this target. Each individual has the fantasy to achieve; in any case, their latent capacity may not be acknowledged whether the individual does not have the correct data and if the giving methods utilized in conveying this data right. I completely concur with Plato’s perspective on training. His portrayal of instruction in his article Line and cavern catches all the entire procedure of training in precise and visual manner than could be met by any definition. His perspective on training as getting a detainee out of t he cavern jail, and engaging him with the correct data, which will empower him return and lift other detainee adequately spread

U.S. Vs. Japan In WWII Essays - Japan, Free Essays, Term Papers

U.S. Versus Japan In WWII Essays - Japan, Free Essays, Term Papers U.S. versus Japan in WWII On August 6, 1945 the nuclear bomb was dropped on the Japanese city of Hiroshima. The Enola Gay, guided by Colonel Tibbetts, was picked to make the mission. The strategic recorded as effective by Capt. William S. Parson at 9:20 A.M. This was an incredibly disputable military system in the United States. Was the United States defended in the dropping of the nuclear bomb? Truly, they were defended formany reasons. The essential explanation was, that it would stop the war. How can it be that this war required to be halted so seriously? Despite the fact that somehow or another it was helping our economy, it was exorbitant in both cash and lives. Likewise, the United States fighters were experiencing cruel treatment by the unmerciful Japanese. Another explanation the war should have been halted was to protect ourselves from another assault on U.S. soil, which thus would execute numerous of our U.S. residents. This is the reason the war should have been halted; in this manner, defending the utilization of the nuclear bomb. World War II was the costliest war ever, in terms of lives lost. No definite figures exist, yet around somewhere in the range of 15 and 20 million military work force were murdered. Of these, 292,000 were Americans and 6,000 blameless United States residents were killed by our adversaries. It has been evaluated that if the United States had not dropped the bomb and had attacked Japan rather, the US would have lost around a million warriors. The Japanese self-destructive battling systems enormously affected this number. The Japanese would prefer to kick the bucket than give up. This is exhibited by the skirmish of Saipan. At this fight over half of the number of inhabitants in Saipan strolled off a precipice of giving up to the United States. This was frequently very successful. Ordinarily when a Japanese fighter chose to explode himself as opposed to giving up he would execute numerous Americans with a similar impact. Likewise the kamikaze methods of the Japanese contenders executed numerous fighters. In the event that this war would have proceeded with we could have lost thousands more. Likewise as yet we burned through 300 billion dollars on war endeavors. Numerous materials and different articles were harmed. Any gauge on how much cash was lost in harms would be vain. This number would have kept on rising in the event that it had not been for the utilization of the nuclear bomb. The appalling monstrosities that happened during World War II were unmerciful just as superfluous. During one attack of China, the assault of Nanking, the Japanese slaughtered 100,000 Chinese regular folks. They were singed, butchered, and assaulted. At times the Japanese would tie a major gathering of them together and use them for knife and blade practice. After the fall of Bataan the fighters had to go on a demise walk. During this walk numerous incredible things happened to the fighters. An officer was regularly executed for attempting to get a beverage of water. On the off chance that a warrior tumbled down the Japanese would either blade them or thump them oblivious. When they were thumped oblivious, the Japanese at that point constrained another American trooper to cover the oblivious trooper alive. One warrior once remarked, The most noticeably terrible time was once when an internment casualty with around six crawls of earth over him out of nowhere recaptured cognizance and ripped at out until he was practically sitting upstanding. At that point I figured out how to what length a man will go to cling to his life. The knifes started to push me in the side and I was compelled to slam the fighter over the head with the scoop and at that point complete the process of covering him.(Kappler, Pg. 168) This brutal treatment to guiltless regular citizens and our troopers expected to stop. The nuclear bomb was an approach to stop it. On December 7, 1941, A day that will live in ignominy, Pearl Harbor was intentionally assaulted by the Japanese. Reports demonstrate that 2400 individuals were executed and 1300 were injured. Japan bombarded Pearl Harbor because since that was the place the entirety of our Navy ships were situated. They were planning to take out the Navy and were practically effective. The plane carrying warships were required to be in the harbor, however fortunately were most certainly not. Despite the fact that the assault may have been a military achievement

How Much Will Treatment for My Eating Disorder Cost

How Much Will Treatment for My Eating Disorder Cost Eating Disorders Treatment Print How Much Will Treatment for My Eating Disorder Cost? Will My Insurance Cover Treatment? By Lauren Muhlheim, PsyD, CEDS facebook twitter linkedin Lauren Muhlheim, PsyD, is a certified eating disorders expert and clinical psychologist who provides cognitive behavioral psychotherapy. Learn about our editorial policy Lauren Muhlheim, PsyD, CEDS Updated on August 12, 2019 baona, iStock, Getty Images Plus. More in Eating Disorders Treatment Symptoms Diagnosis Awareness and Prevention In This Article Table of Contents Expand Levels of Treatment Will Insurance Cover Treatment? Getting Coverage Treatment Without Insurance View All Back To Top When seeking treatment for an eating disorder, two of the first questions that often arise are:  â€œHow much will treatment cost?”“How will I pay for treatment?” The answers to these seemingly simple questions depend on a great many variables. Eating disorders are complex illnesses that present with a number of psychiatric, medical and nutritional issues. Treatment needs will vary based on the severity of these various factors. Patients often require coordinated care from several health care professionals. As a result, treatment for eating disorders can often be very expensive. Given this reality, it is not surprising that the vast majority of people in the United States who are suffering from eating disorders do not receive any treatment at all. Yet, a better understanding of the options as well as how to advocate for yourself or your family member with an eating disorder can help you access help. Levels of Treatment One of the first factors affecting the cost is determining what level of care you need. The more intensive the treatment you require, the more expensive it is. For example, being hospitalized in a hospital or medical center is going to be the most costly;  as you progress to less intensive levels of treatment (generally:  residential, partial hospitalization, intensive outpatient, outpatient), the cost decreases. Overnight facility stays are the most expensive:  in addition to care from more professionals, the cost includes room and board... Medical centers have even higher costs because of the nursing and medical specialists involved in care. One inpatient eating disorder program in the US charged an average daily cost of $2,295 in 2015; its partial hospitalization program charged $1,567. A residential program charged on average $30,000 per month in 2010. Consider that many patients may require three or more months of treatment. Lengths of stay also vary considerablyâ€"patients may require anywhere from a few days to several months of treatment at different levels. While every patient’s experience is unique, the far greater expense of treatment at the higher levels often results in patients spending relatively less time at the higher levels of treatment and more time at the lower levels. It is an unfortunate state of affairs in the US that many treatments are cut short by insurers that limit stays in the higher levels of care. An Overview of Eating Disorder Treatments Will Insurance Cover My Treatment? If you are fortunate enough to have health insurance, the next question you have will be whether insurance will cover your treatment. This question has similarly complex answers. Treatment in medical hospitals or university health centers is usually covered under a patient’s medical health benefits. Typically only short-term stays for medical reasons (unstable heart rate, etc.) are covered. Treatment at residential centers and all the lower levels of care is typically provided under a person’s mental health benefits. The first residential eating disorder treatment program opened in 1985.  In the 1990s, as managed care started to dramatically shorten hospital stays for eating disorders, other residential centers soon followed to fill the treatment gap.  Patients with eating disorders are increasingly receiving treatment at this level of care, partly in response to changes in federal law. The Mental Health Parity and Addiction Equity Act Signed into federal legislation in 2008, this law requires insurance companies to provide coverage for mental health and substance use disorders that is equivalent to that for physical health problems. For example, the law requires that insurers do not set behavioral health visit copays higher than medical visit copays at the same level of care. The parity law also impacts treatment limits, mostly eliminating the annual session caps that used to be common among mental health programs.   The Anna Westin Act Passed by Congress in 2015 as part of the 21st Century Cures Act in December 2016,  further clarified that residential treatment for eating disorders was intended to be covered as part of the parity law. Getting Insurance to Pay for Treatment: What to Know You must become familiar with your insurance policy or health benefit plan. Request a copy from your employer or insurance company if you don’t have one. Understand your coverage for the different levels of care. Call your insurance company and ask for a list of facilities and/or outpatient providers who are in-network. In-network providers and facilities are contracted directly with your insurerâ€"they will be the least expensive option. Determine whether you have a large deductible to meet before the insurer starts to contribute to the cost of care and whether after this contribution begins you will have a copayâ€"the portion of the stay or sessions you are expected to pay directly. You can then call facilities and providers and ask them for your treatment options. If you can find an-in network provider who is contracted with your insurance company, this will always be a cheaper option. However, be aware that many therapists who specialize in eating disorders do not accept insurance. Balancing the competing priorities of provider competence and cost of care can be tricky.   If your outpatient provider will not bill insurance directly, some will provide a superbill that you can submit to your insurance company in order to seek partial reimbursement for the cost of a session. If you can’t find a facility or provider who accepts your insurance, you can also request a single-case agreement from your insurer. This allows your insurance company to treat the facility or provider as if they were in-network and pay their fee for your treatment. This is not guaranteed â€"achieving this can require a lot of advocacy on behalf of yourself or your family member. You should be prepared to take on your insurer to advocate for you or your loved one’s care. Sometimes insurance companies will refuse to pay for necessary treatment or will prematurely curtail treatment. It is common for insurers to demand discharge once a patient’s weight begins to improve.  They may do this without looking at the complete clinical pictureâ€"weight restoration is of course only one short leg of the journey towards recovery. In such cases, your providers can appeal on your behalf.   You may even need to sue the insurance company to get them to pay for your treatment. If you or a loved one is struggling to secure treatment for an eating disorder, visit  www.DontDenyMe.org  to learn about your rights and get connected to resources for filing an appeal and issuing a complaint against your health plan. Regarding publicly-funded programs throughout the US, there is a shortage of specialized treatment for eating disorders. Medicare and Medicaid providers at all levels of care are often limited. Many plans cover acute medical hospitalization but not lower levels of care.  Few outpatient providers accept public insurance. Getting Treatment if You Dont Have Health Insurance Free and Low-Cost Eating Disorder Treatment Eating disorder treatment is notoriously expensive. For many patients, this is a huge barrier. However, there are other options: University research programs may provide low-cost treatment in exchange for participation in clinical research. You can reach out to major research universities and inquire about research studies.Community mental health centers and low-cost counseling centers can provide treatment but may lack providers with specialized training.Support groups can also provide support to those who are unable to access treatment. The National Eating Disorder Association has a list of low-cost options including support groups.Web-centered, app-centered, and workbook-centered self-help and guided self-help options can be helpful as well.Treatment scholarships are provided directly by some treatment centers. Project Heal is an organization that provides treatment scholarships to various treatment centers around the country.Family-based treatment (FBT) for adolescent eating disorders is sometimes an alternative to more costly residential treatment for teens. In FBT, a lot of the treatment is task-shifted to the parents who are charged with renourishing their teen and interrupting eating disorder behaviors. Get Treatment With the 9 Best Online Therapy Programs Other Resources: The Alliance for Eating Disorder Awareness has an interactive treatment finder tool that includes eating disorder treatment options at all levels of care.  You can also search for programs that accept Medicare and Medicaid. A Word from Verywell Financial barriers to treatment are real. It’s tough enough to be struggling with an eating disorder and having to worry about affording treatment adds another layer of stress and difficulty to the problem. But doing your research and advocating for yourself or your family member with an eating disorder can help you to get needed help. An Overview of Eating Disorders

How to Use Content Marketing in Real Estate

You've built a great website and have an impressive email database, and you've even built a decent following for your brand by following tips you've read in real estate marketing guides. Now you want to know what content you need to keep you at the front of the pack. Related: Real estate branding—a comprehensive guide First, while it's true Google likes fresh content, mediocre fresh content will not help you. Prospective clients look for informative, valuable or entertaining content that prioritizes high-quality visual design. If you're searching for ways to do that, here are our tips on how to post great real estate content for your audience. Why content marketing in real estate? Content marketing is a valuable tool for building up brand awareness and driving leads. Blog posts optimized to show up in search engines can drive organic traffic to your website saving you from paying for ads and media buys month after month. Building up a presence on social media as a skilled real estate agent can help drive referrals and help potential clients to think of you the next time they are considering buying or selling a home. Generating real estate content marketing ideas In content marketing quality is better than quantity. Agents will see a much higher return on investment by focusing on generating content that potential business leads will be interested in. Before sitting down and coming up with a list of ideas, think about what your overall content strategy will be. How will potential business leads find your content? Some common channels include: Search engine optimization (SEO) Social media Communities such as Facebook groups Content co-creation By selecting one or two channels to focus on you will be better able to come up with content ideas that will perform well. If you are focusing on SEO, use keyword research tools such as SpyFu, Ahrefs or the Google Ads planner to identify topics people search for that are relevant to your industry. If you’re focusing on social media, communities or co-creation, get to know what members frequently discuss and brainstorm content you can create that will be relevant and useful to that audience. Hire a good writer We've all been drawn to some click-baity content at some point, often because we're drawn in by an enticing headline. By now, however, most of us realize that anything that claims to be jaw-dropping (like "You won't believe what happened to this third grader when he opened his lunch") isn't actually worth clicking. Your real estate clients want content with more substance—information that relates directly to the industry—and to get that, you need to find a good copywriter. You might already have a talented writer on staff who knows how to write good articles about rent rates, homeownership and mortgage financing. Otherwise, you can reach out to a PR firm or real estate marketing agency that specializes in content. What should you publish? Whether you're marketing an apartment unit in Chicago, Illinois, or a New York City micro-apartment, the place to start is with website copy, blogs and newsletters. If your website has been around for a few years, make sure it's up-to-date and that the copy is fresh. Publish a blog post at least once a week, and make it better than all the regurgitated content out there. Newsletters can help you spread the word, and there are still many real estate pros who send newsletters by snail mail. For a look at a few shining examples in the real estate industry, check out this list of the top real estate blogs. Once you’ve mastered the basics, remember content marketing is more than just blogging. Visual content such as infographics, photos and videos perform well on social media and can better communicate ideas that are difficult to describe. Repurposing a blog post into an infographic or video is also a great way to spruce up your email marketing and send engaging content to readers who don’t have time to read an entire blog post. Long-form content such as ebooks or webinars are also effective lead generation tools. Provide a guide to buying your first home or investing in a rental property and ask for a name and email to access it. Then place your new contacts in an email campaign and nurture those leads into your next client. What should you say? Your website should clearly and cleverly explain who you are and what you do. Blogs can cover a variety of subjects that your clients are interested in, like: Saving energy Lawn care tips Home winterization Interest rate trends Financing pitfalls Your newsletters should be more specific, covering: New listings Market trends Financing trends Economic projections Recent sales Each month, you can highlight a relevant, timely subject like: Summer pest control Preventative HVAC maintenance Cleaning out the gutters Lawnmower winterization Remember: You're the expert A client who's trusting a real estate agent to sell their home or purchase a new one will feel far more comfortable if you can show you know the neighborhood inside and out. That's why your content should cover local interests like reviews of new restaurants, lists of local daycare centers, and articles about any subject that make it clear you thoroughly understand the community. Expert guides are a great way to establish credibility. Try researching and writing about things like: How to finance your first home Cleaning up your credit score What to do after your offer has been accepted Avoiding the bad-faith offer How to market your first property Marketing tools you must use as a real estate agent Key takeaway: Content rules It's a digital world, and content is king. While there's still plenty of room for traditional marketing, most of your content will be published online. Make sure it's timely, well-written, and of course, original. Most of all, your content should be engaging and informative. If you can provide value to your readers, they'll remember you any time they need your services, because you've already established yourself as a professional who they can trust. Learn more about building a strong brand with this free guide to real estate branding.